Live it
Sells experiences
Offers experience gifts in collaboration with various experience providers. Their platform brings together a wide range of activities, from relaxing getaways to more adventurous experiences.
Overview
Background
At Live it, I led the design process end-to-end, from concept to design delivery. I did a heuristic evaluation of the existing customer portal and online shop to identify areas for improvement. Based on the insights, I created design proposals focused on enhancing the existing interface and user flow, as well as designs from scratch for new features and pages. Throughout the process, I refined the designs through weekly feedback sessions with stakeholders.
Role
UX/UI designer
Tools
Figma
Heuristic evaluation
I began with a heuristic evaluation of the website to identify issues and suggestions for improvement. I evaluated the entire customer journey from landing on the start page to buying and booking an experience.
Booking system redesign
Issue
The booking system lacked clarity and usability. The modal layout restricted the space for the calendar, making it harder to view and interact with. There was also a lack of clear feedback on selected options and progress through the booking steps.
Suggestions for improvement
I redesigned the booking system to improve usability and reduce clicks by displaying the calendar, waiting list, and
location selection simultaneously. The new layout gives the calendar more space, adds clearer feedback through a stepper and progress indicators, and introduces a summary with icons for a more intuitive experience.
Checkout redesign
Issue
In the checkout flow, I identified several usability issues: the cart showed only total cost without price per item, users couldn’t easily switch between one- and two-person experiences, and the quantity selector was unclear. In the delivery and greeting card section, saved messages weren’t visibly confirmed, and the customization flow caused confusion between prewritten and edited messages.
Suggestions for improvement
I added a price-per-item display to clarify cost calculations, introduced icons to let users easily switch between one or two participants, and clarified that the quantity selector refers to gift experiences.
In the delivery and greeting card section, I made saved messages immediately visible for easier review and redesigned the selection area for clarity. Prewritten and custom greeting phrase now appear side by side under a shared 'Greeting phrase' heading, with clear indication that only one can be selected, eliminating confusion about the final message.
Retail box redesign
Issue
I redesigned the Retailbox landing page, accessed via a QR code on gift boxes sold in stores. Since most users viewed it on mobile, the desktop-first design caused issues
such as overcrowded cards, inconsistent padding, truncated text, and cluttered icons on images. My task was to create a cleaner, mobile-friendly experience.
Suggestions for improvement
I first expanded the cards to full width, providing more space for all the necessary information. However, to reduce excessive scrolling on boxes with many experiences, I revised the design to show two cards per row. I also iterated on alternative layouts to meet stakeholder requirements.
Landing page of Live it and Greatdays merger
Greatdays' shut down
I designed a new landing page for Greatdays (owned by Live it) to inform customers about its shutdown and transition into Live it. The page should highlight two clear options: exploring experiences on Liveit.se or booking an existing purchase. I was encouraged to take a fresh approach rather than follow the original website’s design, which the team found unsatisfactory.
Design suggestions
I began by exploring a design concept built around two clear options. However, after further discussions with the team, it became clear that the page needed to offer three distinct actions: exploring experiences on Liveit.se, booking an already purchased experience, and converting a Greatdays gift card into a Live it gift card. I adjusted the layout accordingly to clearly present all three choices.
After finalizing the structure, I explored color schemes. Although I had creative freedom beyond the existing design system, I wanted customers landing on the page to feel a sense of familiarity and reassurance. I experimented with color combinations to balance a fresh, visually appealing look with alignment to the Greatdays brand identity.
After presenting the designs to the team and receiving feedback, such as a request to use a video instead of a card for the “Explore experiences on Liveit.se” option, I iterated on the design to align with their preferences.
